Mootch & Me Brand Identity and Interiors

The place on the corner

Mootch and Me is a deli espresso bar situated in Sydney's' South. The store concept is a blend of New York subway meets classic Mediterranean deli complete with white subway tiles, vintage deli slicer and industrial steel shelving. Challenged by a compact space, our solution was to bridge the gap between the exterior and interior, this was achieved by using large window seating and floor to sealing industrial bifold doors that opened up the store to the outdoor seating area.

For the identity we created a story based around two friends Mootch and Me. The identity motive is a bespoke caligraphic signature drawn through exposed neon, etched into wood and painted on steel. A quirky tone of voice was developed to give a smile across the identity material.

Hero exterior
Drawings
Moodboard
Hero neon
Outdoor seating
Inside/outside
The 'M'
Interior neon
Interior seating/lighting
Menuboard
Menuboard detail
Cups
Slicer/platter
Coffee/seating
Awning
Stone