Meet the Greek Brand identity
Meet the Greek is a restaurant in Sydney's Brighton Le Sands which started with a simple idea—bring together traditional and contemporary aspects of Greek culture and cuisine. End of Work was given the task of building this into a strong brand and visual identity.
CAN WE HAVE EUROPE
ON A GREEK BUDGET?
The concept we devised was based on ‘modern authenticity’. The identity and interior worked together seamlessly thanks to ‘identity boards’ created for the restaurant walls. These modular wooden panels feature Greek sayings, translated back into English—an exercise that made for some humorous results. Black and white family photos were incorporated into these boards, adding a sense of quaint nostalgia. End of Work also created a 10-foot high typographic map comprised of three layers of sculpted words. Intricately laser-cut from plywood, it created a show-stopping centerpiece for the restaurant itself.
From its architecturally inspired logo to laser-etched plywood menus and innovative ‘matchbook’ business cards, every facet of Meet the Greek’s identity was designed to be unique, quirky and engaging.