Commando Steve Brand identity

Celebrity branding.
The perfect balance

Best known as his alter ego The Commando, the invincible fitness trainer on Network Ten’s Australia's Biggest Loser series, Steve Willis is a highly qualified professional fitness coach who formerly served within the Australian Special Forces as a Counter Terrorism Team Commander. With a growing media presence and product deals waiting in the wings, Steve approached End of Work to develop a comprehensive brand identity reflective his balance of mind and body and his uncompromising "no excuses" mantra.

Logo
Style guide
Imagery
Signature cards
Website on screen
Website details on tablet
Website on tablet
Packaging
Packaging
Packaging
Packaging
Packaging
Product